ASSOCIATE DIRECTOR, RESEARCH
Israel’s competencies lie in research and strategy. He leverages sound research methodologies and processes, framework conceptualisations and qual/quant analyses techniques to align and inform strategic decisions in numerous projects. For him, agility and flexibility are key guiding pillars when it comes to research.
Israel graduated with a PhD in marketing and was also awarded the international postgraduate research scholarship to pursue his doctorate. In addition, he holds a double degree in both mass communication and commerce in marketing (First Class Hons) from Curtin University of Technology and is a recipient of the Vice-Chancellor List. He continues to broaden his scope of research trajectories and expertise, where he is currently exploring the application of artificial intelligence and user experiences in marketing.
Presently, he is a lecturer at his alma mater and is also taking up research responsibilities at Aretese.
A gym junkie, Israel has a love affair with barbells and dumbbells.