Nicholas Paul


Logic may explain the reason behind a great idea -
it can rarely give birth to one

When you limit yourself only to what seems rational, all that is left is a compromise. It is only when we examine business realities through the uncompromising lens of creativity and virtuous sensibility that new perspectives are revealed.

Nic is the founder of Aretése. He leads Aretése on a journey of discovery and ideation, curation and transformation, constantly provoking and challenging his team and our clients.

Prior to Aretése Nic held senior positions with leading practitioners like Minale Tattersfield, Batey and Landor Associates. His experience ranges from corporate and consumer brands to cities and destinations. It includes Singapore Airlines, StarHub, Citibank, OCBC Bank, Islamic Bank of Asia, Brand Singapore, The Pearl Qatar, Singapore Tourism Board, the Sydney Olympics, Procter & Gamble and Daimler Mercedes-Benz.

He has won numerous awards. These include international awards from Graphis, Communication Arts, American Graphic Design Award and Singapore Design Award.

Nic graduated from the University of Kansas. He has an enduring love affair with
classic automobiles.